Possibly one of lowest points of E3 ever - maybe any video game event ever - was the appearance of Ubisoft's 'own' Mr Caffeine - Aaron Priceman. Turns out that in an event filled with Kinect Star Wars like sleight of hand tricks, "Ubisoft's own" doesn't really match the whole truth.
Aaron is in fact a hand-for-hire pitchman, rather than Ubisoft's own man. In fact, even Aaron is up-front when he states on his own site that, "Known as alter-ego “Mr. Caffeine to (GameStop) this #1 game retailer, their national managers annually experience my demos and training for upcoming titles"
Find out more about him right here for more proof of wool-pulling at E3.