Chris Deering

A graduate of Boston College and Harvard Business School, Chris Deering's career in multinational business began at the Gillette Company and at McKinsey & Co where he specialised in fast moving consumer goods. His videogame experience began as Vice President - International Marketing at Atari in 1983.

In 1985, Deering moved to Sony’s Columbia Pictures Home Video located in New York and in Los Angeles where he served as Senior Vice President, and from 1990 as Chief Operations Officer, International. He departed Columbia after a decade, moving in 1995 to London to establish Sony Computer Entertainment Europe. As CEO Deering was responsible for the London-based Sony PlayStation Division for EMEA and Australasia, and is widely regarded as the "father of the European PlayStation"

Retiring from Sony In 2005, Chris has been awarded the Computer Games Industry Achievement Award from BAFTA, the 'Hall of Fame' from ELSPA and is also the Chairman of the Edinburgh Interactive Entertainment Festival.

In 2006 Chris joined Britsoft publisher Codemaster's Board of Management as non-executive Chairman to play an active role in the growth strategy for the company

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