Jean-Martial Lefranc

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He studied at the IEP in Paris. He graduated in law in 1985.

He started his career in Publicis as a research manager in new media.

He joined TV6 as channel manager and deputy to the head of programs.

From 1988 to 1992, he was development manager of Virgin-France. As such, he managed the introduction of Sega consoles onto the French market.

In 1992, he founded CRYO with Philippe Ulrich and Rémi Herbulot.

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