Sega?s roots stretch back to 1940 and a Honolulu-based company called Standard Games, formed by Martin Bromely, Irving Bromberg, and James Humpert. In 1951, Bromely inspired the company?s move to Tokyo, and Service Games of Japan (also known as Sega) was officially registered in May of 1952. Initially, Sega provided coin-op machines to U.S. military units stationed in Japan. The business branched out from there, supplying the domestic Japanese market as well as parts of Asia and Europe.
In 1965, Sega merged with another coin-op company, Rosen Enterprises, Inc. Formed by American entrepreneur David Rosen in 1954, Rosen Enterprises dealt in everything from instant photo booths to mechanical arcade games. A year after the merger, Sega released Periscope, a submarine simulator that became a worldwide hit. In 1969, Rosen and the other shareholders decided to sell Sega to Gulf & Western Industries, with Rosen continuing on as CEO.
Gulf & Western continued to build on the company's original product and marketing strategy, with revenues hitting $214 million in 1982. By 1983, several "firsts" were introduced, including the first laser disc game, Sega Astron Belt, the first 3D video game, SubRoc-3D, and Sega's first consumer video game console, SG-1000, all marketed in Japan.
The arcades and the U.S. home market crashed shortly after. Gulf & Western, which had spun off 20 percent of Sega, bought back the public shares and sold the U. S. assets to Bally Manufacturing Corp.
However, in Japan, Sega survived. Back in 1979, Rosen had acquired a distribution company founded by a Japanese entrepreneur, Hayao Nakayama. Following the crash, Rosen joined Nakayama and other Japanese investors to buy the Japanese assets of Sega for $38 million. Nakayama became chief executive and Rosen headed the U.S. subsidiary. From that point forward, the company vowed to stick not with one concept too long, realizing that each generation of technology has a life and death.
In 1984, Sega Enterprises was bought by a partnership between Sega Enterprises Japanese management and CSK, forming Sega Enterprises Ltd., a Japan-based company.
In 1986, Sega Enterprises Ltd.'s stock was listed over the counter on the Tokyo Stock Exchange. In addition, Sega of America was established to adapt and market video game products to a rapidly expanding American market. It was subsequently given the charter to develop software products specifically for the American market.
In the late 1980s, Sega Enterprises introduced a line of extremely successful video game systems and software titles that propelled the company into international prominence, making it the world's second largest vendor of consumer video game products. In 1990, Sega Enterprises Ltd.'s stock was listed on the first tier of the Tokyo Stock Exchange. In 1993, the stock was listed on the pink sheets of NASDAQ and available in ADR in the U.S.
Genesis and Beyond
In 1990, Sega aimed its products at a slightly older market than its main competitor, Nintendo, and released the 16-bit console, Sega Genesis?. Sega was quickly recognized by its fast-paced, "in-your-face" marketing and advertising campaigns, putting the company in the ranks of Nike® and Levi's® as favorite brands among America's youth.
In December 1994, Sega of America, in a joint venture with Time Warner® and TCI, launched the Sega Channel, which is a nationwide subscription-based cable network, which provides video games to Sega Genesis owners via their cable box. The Sega Channel was praised by the cable industry as the "coolest new service."
In 1995, Sega of America launched the Sega Saturn? video game system, bringing arcade-quality gaming to the home. Saturn games earned more coveted "Five Star" product review ratings from a popular industry video game magazine than any other platform. In 1996, Sega launched the Sega Saturn Net Link?, a modem that plugs into the Saturn console for online gaming and full Internet access. To date, there are more than 300 first-party and third-party games in the Sega Saturn library.
On September 9, 1999, the world of video games was forever changed. The Sega Dreamcast? burst onto the scene becoming the fastest-selling video game console of the time. The 128-bit, Internet ready hardware delivered the fastest, most sophisticated 3D games ever seen on a video console. It launched with nineteen stellar titles, a built-in modem for surfing the Internet, online gaming, and a graphics engine to rival reality. Stunning graphics and best-of-breed titles like Sega Sports NFL 2K? and Soul Calibur? fueled sales and raised Sega's U.S. market share to 15%, up from 0.1% only a year before. Dreamcast currently has a library of over 200 titles.
In 2000, Sega promoted Peter Moore to President and COO of Sega of America. Previously Executive Vice President of Marketing, Moore plans to lead Sega into the next generation of gaming, while continuing to maintain Sega's strong brand awareness and position in the marketplace.
April 2000 - Sega.com, Inc. became an independent company and has since gained recognition as an industry pioneer in both the online and wireless gaming frontiers. In September 2000, Sega.com launched SegaNet, the world's first online console gaming network.
Sega.com fuses state-of-the-art technologies with innovative vision to produce compelling experiences for the gamer community. Leveraging our 50+ years of video game history, Sega.com provides the creative, marketing, and engineering expertise to achieve Sega's network entertainment objectives.
In 2002, Sega.com launched a new division: Sega Mobile, dedicated to developing, producing, and delivering game content to cell phone and PDA users in North America. Also introduced in 2002: Sega.com Business Solutions, offering unique, full-service business solutions to game developers, publishers, and other youth lifestyle industries.
Sega - Past, Present and Future
Sega has always been a pioneer and will continue to provide the most advanced and compelling products to consumers. No other company has had more "firsts" in the $8 billion video game market than Sega. Sega created some of the first-ever arcade simulator games including Hang On in 1985.
In 1990, Sega unveiled R-360, the first arcade game to be able to rotate 360 degrees. In 1991, Sonic the Hedgehog was born. Sonic is the only non-Disney character featured at Disney World today.
In 1993, Yu Suzuki pioneered the 3D fighting game genre with Virtua Fighter. Virtua Fighter was added to the Smithsonian Institution's Permanent Research Collection on Information Technology Innovation and is currently kept at the Smithsonian's National Museum of American History in Washington, D.C.
The year 2000 brought other industry firsts including ChuChu Rocket, the first-ever online console video game, Seaman, the first voice recognition videogame in the U.S., Sega Sports NFL 2K1 the first online console sports title, and Phantasy Star Online, the first ever online console RPG.
On January 30, 2001, Sega announced it would create the world's best games for all gamers by publishing content on multiple platforms, as well as for wireless, handheld and other consumer electronic devices. This new strategy combined with a rich arcade heritage and the world's best developers puts Sega in the unique position to be the world's leading software publisher. Sega's first Game Boy Advance title, which was also Sega's pioneer online game, ChuChu Rocket released in May, 2001. By constantly striving to set the standard for interactive entertainment in and out of the home, Sega will continue to give consumers more ways to play the Sega games they have grown to love.
SEGA's first work that SPOnG is aware of is the 1981 title, "Frogger" (C64).
The company has been involved titles released on the PS4, Switch, Xbox One, PC, 3DS/2DS, PSVita, Wii U, Wii, PS3, Xbox 360, DS/DSi, iPad, iPhone, PS2, Power Mac, PSP, Xbox, Gizmondo, GameCube, GBA, N-Gage, PlayStation, Arcade, Dreamcast, Neo Geo Pocket Colour, Saturn, Sega 32-X, Sega Megadrive, Amiga, ST, Mac, NEC PC Engine, Game Gear, Sega MegaCD, Sega Master System, C64, Vic-20, Spectrum 48K, Sinclair Spectrum 128K, Amstrad CPC, Atari 5200, Atari 400/800/XL/XE, Atari 2600/VCS, Intellivision, Colecovision and Videopac/Odyssey2. Of these, "Sonic Unleashed" (PS2), "Sonic 3D Blast" (PC), "Sonic Adventure 2" (GameCube), "Sonic Heroes" (GameCube), "Super Monkey Ball" (GameCube) has been a best selling title.
The company's most recent involvement was on the 2020 release "Olympic Games Tokyo 2020: The Official Video Game" (Switch).
30 Jun 2014
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08 Oct 2015
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|Chris Gilbert||Director||...||-||Dec 03|
|Rich Lloyd||Associate/Assistant Producer||...||-||Jun 00|
|Richard Jacques||Musician/Sound Effects|
08 Oct 2015
23 Apr 2015
Announcement for new spin-off series
05 Jul 2017
SEGA Begins Releasing Nintendo 3DS Themes Based on Legacy Hardware, Sega Genesis and Sega Game Gear Themes Available Now
08 Oct 2015
09 Jun 2015
23 Apr 2015
Owners of high-end tablets to enjoy the most authentic handheld Football Manager™ experience to date, complete with 3D match engine
08 Apr 2015
The world’s greatest hockey management simulation makes a dramatic return
26 Mar 2015
Part Commando. All Elephant.
11 Mar 2015
SEGA and Nintendo partner to launch the highly anticipated Sonic Boom videogames exclusively for Wii U and Nintendo 3DS across Europe and in Australia
03 Jun 2014
Welcome back to the Western Front – Standalone Multiplayer Content Offering Launching This Summer
28 Mar 2014
First Ever CG Animated Television Series, New Western Video Game Developers, and Robust Licensing Program Introduce A New Look for Sonic and Friends
07 Feb 2014
Taking survival horror back to its roots and pitting players against the Universe’s deadliest killer in late 2014
07 Jan 2014
Large Update for Original and Latest Franchise Installment Contains Free Content, Updates As Well As a New Premium Theatre of War Pack
10 Dec 2013
The Typing of the Dead: OVERKILL is out now
30 Oct 2013
More than 1,000 improvements and enhancements make Sports Interactive and SEGA®’s tenth Football Manager™ the most compelling and realistic to date
14 Aug 2013
SEGA® Europe Ltd. and SEGA® of America Inc. today announced details of an exclusive partnership with Nintendo of Europe GmbH and Nintendo of America Inc. for the Sonic the Hedgehog™ franchise.
17 May 2013
Fans who pre-order Football Manager 2013 to be rewarded with access to a fully-playable Beta version of the game roughly two weeks before launch
28 Sep 2012
New mode of Steam designed for display on televisions; works with game controllers
11 Sep 2012
With a competitive death match game mode already revealed earlier in the year, Escape mode is the second in a number of competitive multiplayer modes for Aliens: Colonial Marines and will challenge players in an intense scenario...
30 Aug 2012
Saturn classic makes a return
05 Jul 2012
Spectacular Sequel to Multi-million Selling, 92% Metacritic-rated Gaming Classic Announced.
02 Jul 2012
Highly Anticipated SEGA Hit Coming to Sony’s Portable Powerhouse this Summer
25 May 2012
New Adventure Game from Ron Gilbert and Double Fine Coming to Consoles and PC for Digital Download in early 2013
24 May 2012
Ball-based Apes bounce on to the PlayStation®Vita this October!
23 May 2012
Fight the Fear in 2013’s First Blockbuster Shooter
21 May 2012
The Rise of the Robots is Almost upon Us
18 Apr 2012
New Partners Expand Origin Roster to 35 Game Publishers and Developers
15 Mar 2012
Rhythm Thief & the Emperor’s Treasure combines a thrilling twist-filled adventure, with rhythm-based challenges utilising the unique functions of the Nintendo 3DS to the fullest
22 Feb 2012
First Details for Football Manager 2012 Revealed.
15 Aug 2011
Discover a new favourite, or rediscover an old friend from SEGA’s classic Mega Drive titles
16 Feb 2011
Tri-Weapon Pack will be Released Alongside the Game on October 19th
09 Jul 2010
Track down your enemies with enhanced controls
11 Jun 2010
SEGA Europe Ltd. is pleased to announce that the demo for Yakuza 3 is now live on the PlayStation Network.
18 Feb 2010
SEGA and Rebellion can confirm that a new updated version of the Aliens vs Predator demo is available now on PlayStation Network.
15 Feb 2010
SEGA Confirm Bonus Content for Western Release
10 Feb 2010
Become a Legend in Epic Weapon & Magic Duels
03 Feb 2010
SEGA Europe Ltd today announced an exciting three year partnership with Alton Towers Resort
22 Jan 2010
Sports Interactive listen to consumer feedback to create the best Football Manager in the series yet
12 Aug 2009
U.S. Gold Medal Hopefuls Team Up With SEGA on Official Olympic Video Game
16 Apr 2008
Official game now official
10 Jan 2008
Events and controls detailed
27 Sep 2007
Take your managing skills on the road with the third iteration of the most realistic representation of the challenging world of football on PSP
12 Sep 2007
Mitsubishi Concept-X, HUMMER® H3™ SUV (Customized), McRae Enduro, RUF Rt 12
11 Sep 2007
Immerse yourself in Norse mythology as Skarin, a fearsome Viking warrior fated to defend mankind and discover the secrets of his past...
21 Aug 2007
Inside the Steel Mill
06 Jul 2007
Inside the prison cells
06 Jul 2007
Genre Defining Rally Game set for Handheld Release.
12 Jun 2007
Sports Interactive announce brand new massively multiplayer online football management game.
20 Apr 2007
SEGA are proud to announce the launch of the official Virtua Tennis 3 website. Check it out now at: www.virtuatennis.net
03 Mar 2007
Shortlist for the games industry's most celebrated awards event is revealed
02 Mar 2007
Leading interactive entertainment company to publish game based on highly anticipated theatrical release from New Line Cinema.
27 Feb 2007
Transfer window deals and all that.
21 Feb 2007
The most realistic tennis game just got better!
06 Feb 2007
The future of earth hangs in the balance in the next epic real-time strategy game from Petroglyph, makers of Star Wars: Empire at War.
02 Feb 2007
Whole new ball game for the hit baseball management simulation.
31 Jan 2007
The world's elite fighting champions launch themselves onto the web.
26 Jan 2007
All-new multiplayer modes and features for cabbies on the go.
11 Jan 2007
Ubisoft, one of the world’s largest videogame publishers, announced that it will publish Mind Quiz, Sega’s hit brain training game in Europe.
03 Oct 2006
Skill, luck and the tactics you employ will ultimately decide your fate in this year's unmissable Football Manager 2007.
08 Jun 2006
Critically acclaimed Japanese developer FromSoftware creates first handheld Tenchu title.
22 May 2006
SEGA MEGA DRIVE titles to be made available for download!
23 Mar 2006
iFone launches SEGA’s Sonic The Hedgehog on mobile phones.
09 Jan 2006
Release dates and platforms are confirmed for the titles due for release in the run up to Christmas 2005.
17 Aug 2005
Football Manager confirms Xbox 360 release.
12 Aug 2005
Rome: Total War - Barbarian Invasion spearheads SEGA’s charge under new deal.
01 Jul 2005
The ESC Golf Day goes with a swing.
17 Jun 2005
SEGA of America, Inc. and SEGA Europe Ltd. today served up an ace by announcing that they will publish Virtua Tennis World Tour for the PSP.
10 May 2005
Individuals within the UK computer and video games industry recognised for excellence.
08 Apr 2005
Ambitious new action role-playing game designed to satisfy both offline and online players.
08 Apr 2005
Acquisitions of western content prime Sega for growth.
23 Mar 2005
Hunt for serial killer is unpredictable, terrifyingly real.
17 Feb 2005
Sega signs with Xplosiv for a further two years.
21 Oct 2004
Top composer/producer remixes classic tunes for OutRun2 soundtrack.
01 Oct 2004
New football management game from Sports Interactive, the creators of the Championship Manager series, to hit the shelves in early November.
23 Sep 2004
Richard Jacques' acclaimed orchestral scores for SEGA's Headhunter videogames released as 2-CD set.
08 Sep 2004
SafeDisc Encryption technology to appear on SEGA’s forthcoming PC titles.
12 Aug 2004
Scottish football fans in for a rare treat as Football Manager 2005 is set to make public debut at this year’s Edinburgh International Games Festival.
22 Jul 2004
Corporation to provide news and feature content to www.sigames.com
18 Jun 2004
Football Manager 2005 to feature unprecedented realism through partnership with online sports injury specialist, PhysioRoom.com
28 May 2004
THQ looks forward to Sonic Advance 3 release with rare prize up for grabs.
18 May 2004
And the winner is...
07 May 2004
New camera-based game for EyeToy to be previewed at E3 2004.
26 Apr 2004
Sports Interactive website attracts more than 25,000,000 hits in seven days as news of its next football management game is unveiled.
20 Feb 2004
Sports Interactive’s New Football Management Game to be Published by SEGA.
12 Feb 2004
Leading sports management game developer signs global publishing deal with SEGA for forthcoming Ice Hockey management game.
28 Nov 2003
THQ Inc. today announced that it has entered into an exclusive multi-title Nintendo Game Boy Advance co-publishing agreement with SEGA Europe Ltd.
12 Sep 2003
New Studio Backed by Famed Film Director John Woo Explodes Into Interactive Entertainment Industry.
14 May 2003
Games Workshop’s Massively-Multiplayer Online RPG to appear at E3 Games Expo.
09 May 2003
Ninja madness coming to a PS2 near you in May
17 Jan 2003
SEGA arcade classics explode onto Game Boy Advance
02 Jan 2003
Heralding the next frontier in video games
20 May 2002
Music composed, arranged and orchestrated by Richard Jacques for Headhunter has received a great response from the critics and fans alike.
28 Jan 2002
Barbican is proud to announce Game On, the first major UK exhibition to explore the 40-year history of computer gaming (1962-2002 and beyond).
23 Nov 2001
Richard Jacques, formerly composer/sound producer at Sega Europe, invited by Wavemaster to write tracks for Xbox title Jet Set Radio Future.
16 Nov 2001
Bigben Interactive UK have announced their plans for a new added value Dreamcast bundle.
13 Sep 2001
Revolutionary game eliminates the barriers of language and time.
28 Feb 2001
Sega is considering a strategic reform to return the company to profit. The reform will be based on the previously announced management plan.
24 Jan 2001
Midway get back in the ring with, amongst others, the self-proclaimed King Of Pop.
08 Nov 2000
More countries to be included in Dreamarena.
08 Nov 2000
Sega Dreamcast reinvent the driving genre with the release of Metropolis Street Racer.
17 Oct 2000
At 5.00pm on 16th September, England, Ireland, Germany, Spain and France will battle online for the prestigious title of European ChuChu Champion.
28 Sep 2000
Highly anticipated online console gaming to take off with the definitive multiplayer action game this Fall.
28 Sep 2000
Dreamcast R.R.P. £149.99 as of Friday 8th Sept.
28 Sep 2000
Get out on the Highway….'The European Crazy Taxi Tour'
14 Sep 2000
Sega of Europe, the makers of Dreamcast, are to set for another computer games first on Sunday 3rd September.
25 Aug 2000
Gaming company to introduce SegaNet and new ad campaign to 22 million viewers. Sega's newest brand icon to appear in show's Promotions.
24 Aug 2000
It has been announced today (05.07.00 - London), that footballing legend Eric Cantona is making a comeback to English football.
28 Jul 2000
Find details for the Online Gaming Conference on www.green-moon.co.uk
10 Jul 2000
SEGA Europe is pleased to announce its first content deal for Dreamarena.
30 Jun 2000
Instant infomation on the new Sega/Motorola Game line up.
28 Jun 2000
Sega Enterprises, Ltd. will start a high-speed Internet connection service thorough broadband system using Sega’s Dreamcast on July 15, 2000.
28 Jun 2000
Motorola and Sega jointly deploy optimized entertainment software for J2ME on Motorola wireless devices.
28 Jun 2000
ChuChu Rocket!, Europe’s first online console game, is being given away completely free to all Dreamcast owners.
28 Jun 2000
The European ChuChu Challenge is an online competition designed to highlight the online capabilities of Dreamcast and to add value to the game itself.
28 Jun 2000
The planet's first online console game lands in over 100,000 new homes.
26 Jun 2000
From 9th June, ChuChu Rocket!, Sega Europe’s first on-line game will be available free to all Dreamcast gamers.
13 Jun 2000
The sponsorship of R.C. Deportivo de La Coruña becomes part of the select group of football clubs that Sega is sponsoring across Europe.
12 Jun 2000
Global Rights and a September release date for "F355 Challenge" on Sega Dreamcast' are confirmed by Sega and Acclaim.
11 May 2000
Acclaim's ECW Anarchy Rulz video game bodyslams on to PlayStation® and Dreamcast(tm).
11 May 2000
Sega Bass Fishing is a surefire way to get you hooked.
28 Apr 2000
Popular Puzzle Series Makes First Appearance on a Next-Generation System
13 Apr 2000
NBA 2K released 3rd March 2000 on Sega Dreamcast.
07 Mar 2000
Red Dog is a high speed, mission based shoot ’em up set in the near future.
28 Feb 2000
Dreamcast is the games console that also brings the best online entertainment, information & education to your TV.
28 Feb 2000
Acclaimed Star Wars: Episode I Racer Videogame Coming to Sega Dreamcast
28 Feb 2000
Neil Riddaway stormed home to win the Sonic Reebok Challenge just 0.05 seconds ahead of the second place contender in Sonic's online challenge.
28 Feb 2000
Sega and Swatch Team Up: Two major players meet in Cyberspace The key concept is "Access to Cyberspace"
25 Feb 2000
Dreamcast Signs Up Over 200,000 On-Line Registrations across Europe in four months
16 Feb 2000
SEGA Europe announces Lionhead as new developer for Dreamcast.
16 Feb 2000
Sega Enterprises, Ltd. is to introduce Dreameye, an Internet digital video camera for Dreamcast.
16 Feb 2000
Sega Announces Licensing Agreement with Interact Accessories for Dreamcast.
28 Jan 2000
SEGA Europe is proud to announce that Eidos is to develop Tomb Raider: The Last Revelation.
21 Jan 2000
Virtua Striker 2 Ver.2000.1 is that rarest of beasts - an ‘arcade perfect’ conversion.
21 Jan 2000
Dreamcast pre-release press pack
16 Jul 1999